Magazine Brand Identity

The brand identity of my magazine is rooted in the world of skateboarding.

That means that the style of my magazine will be quite informal, avoiding mainstream and looking to impress a niche audience.

- Genre:

The genre of skateboarding magazines belongs to the broader sector of sport magazines, but it's quite different in its overall attitude and style. It tends to be more aggressive, not being shy to exhibit more aggressive photos and language.

- Masthead:

The masthead was created by me, hoping to achieve a more refined, minimal logo, that inspires calmness and avoids 'kitsch'.

Under the logo, I also opted to write the genre of my magazine, 'skate magazine', to underline it's most important traits. I purposefully avoided writing 'skateboarding magazine', and wrote the shortened version, to stay true to the skaters. Nobody really uses 'skateboarding' when referring to the sport.

The masthead

- Fonts

My fonts will be quite basic, Times New Roman for the articles, and Horizon for headlines.

- Visual approach

The visual approach in my magazine will be essential. I want my magazine to serve as inspiration for my audience, after they read it to pick up that board and go ride. In order to do that I'll need to focus more on the visual part of the magazine, loads of photos and intricate page layouts.

- Photos style

My photos will focus on two things.

Movement, trying to capture the essence of this sport, and informative, showcasing the more 'sedentary' side of the board sports.

Many of my photos will feature either me or friends.

Because I want to showcase the real, unpolished side of this sport, I'll try to work as little on my photos in postproduction, opting to show the photos with the natural light and having unconventional angles as well.

- Table of contents style

The table of contents will be short, half a page, serving only to guide the reader to the articles and other features of the magazine.

- Target audience

My target audience are obviously skaters and snowboarders, and could also be people interested in extreme sports in general. As my audience it a bit niche, I'll make my magazine resemble a real life dialogue with them, using day to day language, and skateboarding/snowboarding language.

My magazine will stand out from others because it's centered around a more or less niche subject. It also blends classic magazine conventions with unique photography and subjects.