Target Audience Profile

The target audience of Pashanim is fairly straight forward. He aims to to attract listeners of his own age.

He is doing it by incorporating some specific styles and breaking conventions in his music and music videos. Y2K visuals feature frequently in his album covers and videos, a hint that's he's trying to appeal to the Gen-Z with his music.

Because he's only singing in German, he doesn't have much of an international audience, with some exceptions, such as me, but I know German fluently.

When he has concerts those are being held in Germany, Austria or Switzerland, where German is the native language.

I intend to have the same target audience with my music video.

Although filmed in Bucharest the song will be in German, so the setting won't really affect anything.